Welcome. The Greenhouse blog is a place where we share stories and interviews from some of our R&D and Innovation activities at Lantmännen Group.
Realizing that no organization alone can tackle the challenge of innovating the food system alone, we love to join forces with partners, entrepreneurs and intrapreneurs from around the world.
Every year, we run the accelerator program The Greenhouse, set out to nurture and co-create new ideas and solutions, challenge ourselves and eachother. Below, we invite you to tune into some stories from this program, and the amazing people that take part of it.
15 September 2021
Interview with Corina Akner, Founder of VÄRT Sustainable Food Lab
“Our job is maybe to question everything”
In 2015, when the UN said that 1/3 of all food is never eaten, Corina Akner knew that she wanted to work with food waste. At first, she focused on dealing with waste itself, but she has raised her sights today: “I never want to bake banana bread ever again. What we need to do is to change our behaviour when it comes to bananas”. She now hopes to build a partnership between her company and Lantmännen.
15 September 2021
Interview with Tuomas Teinilä and Anna Tervo from Finnish food tech startp ViaEsca
"Anyone can change their habits, but help is needed along the way"
Many people in the western world suffer from being overweight. ViaEsca wants to make it easy – and tasty – to loose weight and give the user healthy and sustainable habits. The creators behind the app are Tuomas Teinilä and Anna Tervo. Their core message is ”just try it!” Lantmännen Greenhouse has given them valuable contacts and spurred them to venture outside Finland.
15 September 2021
The Probitat Story - Interview with Carme Plumed-Ferrer
“Bacteria to me are ingredients, which are alive”
Fermentation is a way to increase the value of grain, says microbiologist Carme Plumed-Ferrer. And that is what she is aiming for with food tech company Probitat. Carme and Probitat has been part of Lantmännen's Greenhouse accelerator in 2021 and below she shares her experiences of being both a researcher and an entrepreneur - and the how she envisions bacteria playing a lead role in the future of sustinable nutrition.
08 September 2021
The FarmUp story - Interview with Michael Degirmen
“Many consumers want to shop locally, don't have the time".
There are more farmers and growers of various kinds in Sweden than many people are aware of. The problem is that it is difficult for them to reach out with their products and by extension, make a living. The startup FarmUp aims to provide a sustainable bridge between these producers and consumers, and have taken further steps towards success by being part of the the Lantmännen Greenhouse accelerator program.
Below, we share an interview with the CEO of FarmUp, Michael Degirmen, sharing the story of how they got here and the bright future he and his team envisions for locally produced food.
09 April 2021
Blog post 6 - "We should create more sustainable food systems"
As we have discovered in previous blog sections, Sustainable nutrition is intriguing topic which concerns researchers in different institutes. I was very privileged to have an interview with Juha-Matti Katajajuuri, Senior research scientist and Senior Customer Manager from Natural Resources Institute Finland. Juha-Matti is working with for example sustainable production and consumption, circular economy and food waste, Life Cycle Assessment and Carbon footprint assessment of food products and related methodology development.
30 March 2021
Blog post 5 - "Every kinds of food can fit into your diet"
23 March 2021
Blog post 4 - "We need to connect this topic into people's daily lives"
I carried on with my interviews to have broader perspective of our operational work with sustainable nutrition. In my hot seat was this time Juha Alhonoja, Director Operations of Cerealia. When I approached him for this interview, he was uncertain if he had new angles for share. Turned out, that he had very much knowledge for this topic!
19 March 2021
Blog post 3 - "Sustainability in the heart of business"
Vekka, Waste Retail compensation, Heart symbol – sustainable nutrition is truly present in our Fresh bread business. I was happy to learn more about Lantmännen Unibake Fresh bread business in Finland and Baltics. My guests for interview were this time Minna Cousins, Commercial Director and Maija Kauppi, Cluster Innovation Manager from Vaasan, which is part of Lantmännen Unibake Fresh.
08 March 2021
Blog post 2 - "Sustainable nutrition is an area of the future!"
In my second interview, I continue with Lovisa Martin Marais. She has a background in food and nutrition science, and she has worked with nutrition and health for over 9 years.
25 February 2021
Blog post 1 - "Sustainable nutrition is an effective KPI!"
My first interview was with Claes Johansson, our head for sustainability department. He has been part of Lantmännens sustainability work for soon twenty years. His team has for example responsibility for Lantmännen sustainability work both in terms of business development and evaluation of current work. He is very much appreciated person in Swedish sustainability scene, so I was very interested to hear about his view on this intriguing topic. First time he got involved with sustainable nutrition after Planetary boundaries framework released 2014 (Rockström et al.).