No organization alone can tackle the challenges building the sustainable farming and food systems of the future. That’s why we are happy to collaborate with a big network of external start-ups, researchers and other external collaborators. This year’s Greenhouse Program, themed Circular Futures, invites you to rethink food production, from grain to finished product. We help you develop your innovative business model into a profitable business.

Our five challenges

This year's program divided into five challenges. During the period 14 September and 27 October, we welcomed everyone to submit their idea. Now we have closed the intake, but if you want to cooperate with Lantmännen, you can always contact us via our Collaboration Contact - form.

1. Breathing new life into obsolete finished goods: How could we save products that have too short best before time left or have deviations in product features?

2. Boosting circularity in bakeries: How could we turn the side streams and production waste from the bakeries into new, high value ingredients? Or could we find new innovative ways to minimize these streams?

3. Upgrading residuals from the grain intake: How might we develop new applications to increase the value of residue from grain intake?

4. The future pea protein factory: How might we utilize the side streams from our future pea protein factory in the best possible way?

5. All other grain value chain circularity ideas! Do you have an idea that doesn’t fit into the previously mentioned topics? Maybe you’re a supplier or customer with a new perspective?


Read more about the challenges here

What is the Greenhouse?

Lantmännen's Greenhouse is our platform for open innovation for those who want support in developing an innovative business concept into a profitable business.

Important dates and facts

We are now in the middle of our 2023-2024 Program "Circular Futures". More information about the next program will come after the summer of 2024. 

Activities 2023-2024

Digital Demo Days on November 6, 16 and 20

The teams who have submitted the most interesting ideas to our open call will be invited to pitch their ideas in the digital Demo Days in 20 minute-sprints, including by a Q & A session. Senior business leaders from Lantmännen, experts throughout the whole Lantmännen grain value chain and members from the R&D will join to listen to the pitches.

Please let us know in your idea submission if you would be interested to join Demo Days to pitch your idea!

Make already now a placeholder for yourself for these dates – we inform all the teams by November 2, if they are selected to pitch at the Demo Days and the more specific time pitching slot within these three dates. The Demo Days take place in Microsoft Teams.


The most potential business ideas from the Demo Days are invited to co-develop their idea together with Lantmännen colleagues in a 2-3 day event, focusing in joint business model and business case. The hackathon takes place physically in February-March, the date will be confirmed later.

Please let us know in your idea submission if you would be interested to join Hackathon with your idea.

Get in touch

The Greenhouse program is operated by the Lantmännen Group Functions R&D team. Don't hesitate to contact us if you have questions or thoughts on how to engage and collaborate.

Nina Tuomikangas

Project Manager Innovation

Lantmännen R&D Group Functions

Jakob Söderström

Innovation Manager