Lantmännen has been named the most sustainable brand in Sweden for 2019, both in overall terms and in the Fast Moving Consumer Goods (FMCG) category. This according to the Sustainable Brand Index Business-to-Business sustainability survey published today.
“We are proud to once again top the Sustainable Brand Index rankings. It shows that the long-term work Lantmännen is doing to lead the way for farming of the future, and our focus on sustainability across the entire chain from field to fork, is appreciated by both customers and consumers. The rankings also help us to further strengthen our businesses,” says Per Olof Nyman, Group President and CEO at Lantmännen.
The SBI is the largest independent brand index within sustainability in the Nordic countries. Altogether, 75 well-known brands are ranked in the survey, including 12 within the FMCG category, where 600 decision-makers with responsibility for B2B procurement on the Swedish market have responded. The FMCG category includes food retailing, the service sector, catering companies and restaurants.
“The SBI B2B award is a sign that not just consumers put a value on corporate responsibility from field to fork – it is important for the customers too. Lantmännen’s long-term focus on sustainability and the conviction to put it at the centre of its brand, are clearly paying off,” says Erik Elvingsson Hedén, founder of the Sustainable Brand Index.
Read more about the SBI survey on their website: https://www.sb-index.com/
Images are available at https://lantmannen.se/press-och-nyheter/bildbanken/
For more information, please contact:
Lantmännen Press Office
Tel: +46 10 556 88 00