This year's program divided into five challenges. We have now closed the intake of ideas for the challenges. If you are interested in participating in any activities, email someone in the Greenhouse team. Contact details are at the bottom on this page!

Challenge #1: Breathing new life into obsolete finished goods

How could we save products that have too short best before time left or have deviations in product features?

Obsolete finished products are born with good intention but end up living a life of lost value. There are a few different reasons for this, such as optimistic sales forecasts, or a shortage in the best-before-date. But it could also be due to a specific customer specification (like size or color) despite otherwise being completely safe and in good condition. Packaged, frozen or stored in room temperatures across the Lantmännen world, they’re just waiting for a second chance.

Do you have commercial ideas on how to find new opportunities for these finished goods? Or are you perhaps working with supply chain processes and have ideas on how to reduce the obsolete amounts? Then we want to hear from you! We welcome all ideas from everyone.