For the past five years, Johanna has been working to develop Lantmännen’s cultivation program Farming of the Future. As program manager, she leads the work together with colleagues across the entire food value chain, with the aim of making sustainable production the natural choice. A key part of her work has been project management of the collaboration with Yara on fossil-free mineral fertilizer – a solution now scaled up and resulting in launched consumer products.
– The commercialization of one of the world’s first fossil-free mineral fertilizers is a major step forward. Through Lantmännen’s Climate & Nature program we have introduced its use at scale, and the grain has already reached the market in the form of consumer products – something that would not have been possible without the collaboration of all our fantastic colleagues at Lantmännen, says Johanna Taflin.
Lantmännen’s brands Kungsörnen, Axa and KRAFFT are the first in the world to be produced at scale with fossil-free mineral fertilizer. Partnerships with companies such as Spendrups, Paulig, Polarbröd, COOP and Stjärnägg have broadened the initiative, and today the program covers ten percent of all grain for human consumption in Sweden.
At the same time, Johanna points to economic challenges: fossil-free fertilizer costs nearly twice as much as conventional alternatives, which requires commitment from the entire value chain. For consumers, however, it only translates into a marginal price increase – around SEK 0.50 on a loaf of bread.
– That gives me hope. Lantmännen has an advantage as we own the entire value chain, but it still requires clear communication on both cost and value in dialogue with our customers, says Johanna Taflin.
Lantmännen has long pursued an ambitious sustainability agenda, aiming to combine competitive farming with reduced climate impact. Through investments in innovation, partnerships and talent development, the company seeks to contribute to both Swedish food security and international climate goals.
– Johanna truly deserves a place on the list. She has played a central role in driving Climate & Nature to where it is today, and in bringing the first fossil-free fertilizer volumes to the market. This recognition is therefore a testament both to Johanna and to Lantmännen, says Claes Johansson, Head of Sustainability at Lantmännen.
More information
About “33 under 33”
The list is published annually by Aktuell Hållbarhet and has become an established platform for highlighting the next generation of sustainability leaders in Sweden. Only individuals born in 1993 or later can be nominated. The selection is based on nominations from readers and the editorial team’s assessment of which candidates have the greatest impact and influence. The purpose is to showcase young people from different industries and sectors – business, academia, public sector and civil society – who in various ways drive the sustainability agenda forward.
About Lantmännen’s Climate & Nature program
In Lantmännen’s Climate & Nature cultivation program for Farming of the Future, grain is grown according to criteria that reduce climate impact and promote biodiversity. Climate & Nature drives development, meets the market demand for sustainably produced food, and creates opportunities for farmers to reduce the climate and environmental impact of cultivation. Since 2015, products from the program have reduced the climate footprint by up to 45 percent, and today the program covers wheat, barley, rye, oats and durum wheat. Read more: Climate & Nature
For more information, please contact:
Lantmännen's Press Office
Tel: +46 10 556 88 00
E-mail: press@lantmannen.com