Lantmännen has for a long time been a driving force behind the ambition to boost Swedish food exports, working closely with the Ministry of Rural Affairs, the Government Offices of Sweden, Business Sweden, and relevant authorities, as well as through recurring delegations and visits.
Per Arfvidsson, Lantmännen’s Deputy CEO and Chair of the Advisory Board for the export development initiative Food Export Center, is part of the delegation to China. He says:
“Expanding exports is essential if we are to increase food production in Sweden. For Swedish agriculture to grow, we need well-functioning markets both domestically and internationally. Opening the Chinese market for Swedish oats and malt is an important step forward and demonstrates the potential of Swedish raw materials and food products.”
In addition to the Minister for Rural Affairs and Lantmännen, Business Sweden and the Swedish Food Federation (Livsmedelsföretagen) are also participating. The purpose of the visit is to strengthen cooperation between Sweden and China in the areas of food, agriculture, and sustainable production. It represents a joint effort by the government, industry, and authorities to drive long-term growth in the Swedish food sector.
“Swedish food stands for innovation, quality, food safety, and sustainability. These are values in global demand — and that we at Lantmännen want to help bring to more markets,” says Per Arfvidsson.
More information
Food Export Center
A newly established development and coordination function, set up by Business Sweden on assignment from the Swedish government, to strengthen Swedish food exports and develop a new national food export strategy. The focus is on implementing the export promotion measures outlined in Food Strategy 2.0 for the period 2025–2030.
For more information, please contact:
Lantmännen's Press Office
Tel: +46 10 556 88 00
E-mail: press@lantmannen.com