Lantmännen launches new partnership with Matmissionen – surplus bread reaches more people
“It is rewarding to see our bread directly benefit people in vulnerable situations. At the same time, this is an important step in our efforts to reduce food waste and use our resources more responsibly,” says Frida Helgesson, Logistics Manager at Lantmännen Unibake.
Matmissionen is a chain of social supermarkets founded by Stockholm City Mission in 2015, where members with limited financial means can buy donated food at around one-third of the regular retail price. The initiative also helps reduce food waste and provides opportunities for work training.
From surplus to food
Surplus can arise in the bakery business due to changes in demand, forecast deviations, or when products are launched or discontinued. Products are sold whenever possible, but when this is not feasible, bread that is still fit for consumption can be donated to Matmissionen.
Previously, surplus bread has mainly been sent to Lantmännen Biorefineries for processing into ethanol. Through the new partnership, more of the bread can instead be used as food, according to Lantmännen.
Facts and further information
Matmissionen: A chain of social supermarkets founded by Stockholm City Mission in 2015. Members with limited financial means can buy donated food at significantly reduced retail prices.
Stockholms Stadsmission: A nonprofit organization founded in 1853 that supports people in vulnerable situations through social care, education, work integration and housing support, among other activities.
Lantmännen Unibake: Lantmännen’s international bakery business and one of Europe’s largest bakery groups. It operates more than 30 bakeries and sells bake-off products, fresh bread and fast-food products to grocery retailers, restaurants and foodservice customers in more than 60 markets. Lantmännen Unibake is part of Lantmännen’s Food Division, together with Lantmännen Cerealia and Scan Sverige.
The partnership: During the summer, Lantmännen Unibake has donated bread to Matmissionen’s operations in Örebro, Stockholm and Trollhättan.
For more information
Lantmännen Press Office
+46 10 556 88 00
press@lantmannen.com
