Lantmännen's ambassador program is an educational initiative that aims to give participants a deeper understanding of Lantmännen as a business partner and of the ownership of the association. By participating in the program, members get the opportunity to contribute ideas and insights on how Lantmännen can best meet the future needs and expectations of tomorrow's members. 

Why an ambassador program?

We want to meet our customers and members and tell you more about what Lantmännen is. We also want to gather input from younger members and customers, those who will be Lantmännen's main target group in the future.

Through the program, we want to:  

• Increase interest and understanding of Lantmännen as a business partner and of the ownership of the association. 
• That Lantmännen should have active and knowledgeable members. 
• Get ideas on how Lantmännen can develop Swedish agriculture and meet the needs and expectations of future members
• Increase interest in an assignment as an elected representative in Lantmännen. 

Who can become an ambassador?

The programme is primarily aimed at those who are in the start-up of their entrepreneurship or their working life in the agricultural sector. To get the best benefit from the program and from the other participants, we believe that you are somewhere between 20 - 36 years old. Please note that you do not need to have your own farm or be a customer/member to participate.

Based on those who have been nominated and registered, Lantmännen will produce around 20 people with a suitable distribution across the country and with a balance in gender, interests and production directions.