Sponsorship

The soil and what happens to it is absolutely crucial for us at Lantmännen. It is the origin of everything we produce and the basis of our entire business. As one of the Nordic region's largest groups in food, energy and agriculture, we have both a responsibility and a unique opportunity to influence development in a sustainable direction.

Therefore, our collaborations are of varying nature, but the goals are always for them to have a broad commitment in the area in which we ourselves operate and can contribute. The collaborations are therefore carefully selected to create the conditions for good relationships with our target groups, increased interest and commitment to our business, as well as new business with those we meet along the way.

Sponsorship projects

Sponsorship for brands/business areas

÷At Lantmännen, we use sponsorship directly linked to relationship-building and sales promotion activities. The projects selected must strengthen a differentiated and distinctive position or characteristic of each brand. The projects that brands/businesses choose are projects where they themselves can contribute and that can frequently be used as a natural part of daily communication, and where they can show clear measurable effects.

CSR for all of Lantmännen

We sponsor projects where our brands/businesses within the Group can benefit from one and the same project, and where we can contribute ourselves. It is preferably available in several countries, in the Nordic or international market, where we operate. The basis of the selection process is that the project will clarify our position as a responsible company with knowledge throughout the chain, from field to fork.

^{Lantmännen's pilot project in Malawi together with We Effect}

Since 2003, Lantmännen has chosen to focus all of its central CSR sponsorship on We Effect (formerly Co-operation Without Borders). The collaboration has a natural connection to Lantmännen's operations and to our central value of taking responsibility from field to fork.

We Effect is a Swedish aid organization that conducts long-term aid projects in 24 countries and four continents. The guiding star is help to self-help and the vision is a just and sustainable world, free from poverty. We Effect focuses on developing the countryside and the use of land to help poor people. In addition to the support through the annual organisational grant, Lantmännen supports a pilot project in southern Malawi that helps both farmers and school children. Farmers receive training in sustainable farming methods, market access and business development. At the same time, they are allowed to sell their products to the World Food Programme, which provides school lunches for the children in the area.

Sponsorship checklist

We get many good ideas and suggestions for collaborations of different natures, but unfortunately we cannot get involved in all of them. If you have a project and believe that Lantmännen could contribute to and benefit from as a sponsor, we ask you to think through the following points first.

• We prioritise projects that support the Lantmännen brand and our responsibility from field to fork.
• We want to be able to contribute with our knowledge and passion for food, health and the environment – for sustainable development in society.
• We prioritize projects that several of our companies/brands can use.
• Sponsorship for us is not about gifts or charity. Instead, we see it as a collaboration where both parties get a clear exchange.
• All sponsorship must be in accordance with our Code of Conduct. In doing so, we avoid sponsoring political or religious organizations, risky activities, activities that may harm people, animals, or the environment, and activities that may be perceived as offensive or unethical.
• You should have good foresight with your application – at least 3 months before the start of the project.
• Be specific with your quid pro quo – give us a clear idea of what Lantmännen gains from a collaboration.
• Exposure of the logo is not a main reason for us in sponsorship.
• Products from our companies are not free for us but are seen as an actual cost.