Lantmännen steps up health effort with lower salt and clearer energy labeling

"Joining the commitments for bread and sweet bakery products is fully aligned with our Baking for Better Health goals. We work long-term to increase fiber and whole grain, reduce salt in our breads, and cut calories in our sweet bakery products—so it becomes easier for consumers to make healthier choices," says Eva Strömbom, Director, Marketing & Innovation at Lantmännen Unibake Sweden.

The commitments are part of a joint industry initiative led by Livsmedelsföretagen and Bageriförbundet. For Lantmännen Unibake, the targets include ensuring that at least 80 percent of the company’s soft prepacked bread meets the agreed salt levels.

The industry commitment also covers energy labeling on packaging. Since Lantmännen Unibake primarily sells unpackaged bake-off products, the company will instead provide product data and encourage customers to display clear calorie information at the point of sale.

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Lantmännen's Press Office
Tel: +46 10 556 88 00
E-mail: press@lantmannen.com