Key Account Manager Foodservice

As Key Account Manager Foodservice for the BeLux region, your role is crucial in shaping the long-term success of Pastridor’s strategic key accounts and prospects.

You will be responsible for managing, developing, and executing sales activities to establish partnerships and achieve sales targets across our entire product range. Your focus will involve a mix of hunting (60%) for new opportunities and farming (40%) for nurturing existing relationships.

Primary areas of responsibility

• Strategic Planning : Develop, communicate, and execute medium and long-term (3-year) strategies, as well as short-term (1-year) business plans for designated national accounts & prospects. A primary focus on French-speaking wholesalers and large operators in the total Foodservice KA area.
• Relationship Building : Establish and maintain strong business relationships with your customer’s key decision makers and facilitate interaction with your relevant colleagues to develop multilevel contacts. You ensure regular and effective communication to identify and capitalize on all relevant business development opportunities. You anticipate potential issues, identify obstacles, and engage internal resources as needed to maintain and maximize account penetration and revenue potential.
• Preferred Partner Status : Strive to make Lantmännen Unibake the preferred strategic partner for your key accounts. You embrace a dynamic and customer-centric approach to create value for all parties involved.
• New Product Development : Collaborate closely with all accounts to identify new product development opportunities. Work with NPD colleagues to develop new product lines, including exclusive offerings for specific accounts, ensuring customer needs are met while achieving profit and sales targets.
• Negotiation: Skillfully negotiate prices, rebates, over-riders, promotions, listings, and payment terms to secure favorable deals.
• Pricing, Margin Management & Promotion : Develop, implement, and evaluate cost-effective pricing, promotional plans, and marketing activities at the account level. You manage the product mix effectively to maximize margin whilst delivering value to our clients. You collaborate internally to maximize profitable sales growth.
• Market Analysis : Continually and proactively monitor and analyze the out-of-home (OOH) market, including market trends and need states. Stay informed about competitor activity and share knowledge internally, participating in the development of appropriate response strategies.
• Demand Planning : Maintain ongoing communication with demand planners to meet customer service level KPIs. Provide advanced notice of significant events, such as product listings or delistings, promotions, etc., to enable efficient forecasting and planning.
• Reporting and Analysis: Lead the preparation and review of monthly sales reports. Participate in Go-to-Market meetings, closely follow up and update the sales pipeline, and analyze marketplace trends, individual account trends, and competitive activity.