Commercial Category Manager

Business area/Company

Commercial Category Manager 

Are you ready to drive the Wheat Bread portfolio in Lantmännen Unibake Denmark Frozen?

As Category Manager you are responsible for our portfolio of frozen wheat bread products sold across all channels in Denmark and also internationally through our sister companies. Lantmännen Unibake is a leading player in the European bakery market with 6000 employees, 36 bakeries and presence in more than 20 countries. In Denmark, our main business is with BtB customers trading under the Schulstad Bakery Solutions brand. Furthermore, we also produce and sell consumer packed products under the Hatting brand.

Using your experience as a skilled marketeer as well as market insights and assortment data, you get an exciting opportunity to increase top and bottom line growth of our largest category by managing a wide portfolio of morning rolls, loaves, baguettes and sandwich buns.


Successful performance and complex category expertise

As Category Manager, you are responsible for the financial performance in the wheat bread category through continuous optimization of the portfolio and by creating value adding product launches. You act as the expert who meets customer requirements and identifies market opportunities by being on the forefront of consumer trends. To make this happen, you grow close partnerships across the entire value chain of our business as well as with Unibake sister companies and the global category team at the Unibake International Headquarter.

You focus on development and execution of category plans, business cases for new products/concepts either developed internally or sourced externally and monitoring and optimization of the existing portfolio. You work closely with the sales team on customer requests, with product developers on our bakeries, and you follow competitor movements and product quality on an ongoing basis. Add to this, that you will be involved in an exciting cross-functional wheat bread capability project at our bakery in Holstebro.

In this role, you interact with all functions across the business and the position reports to the Marketing & Innovation Director of Lantmännen Unibake Denmark Frozen. You will join the M&I leadership team along with four dedicated colleagues and you will enjoy the privilege of being part of the Top 25 team of managers and specialist. The position is based at our office in Horsens but you will often work 1-2 days per week at our bakery in Holstebro or elsewhere.


Analytical, strategical and ambitious teamplayer

You have a minimum of five years’ experience as Category Manager or Product Manager – ideally within BtB – and you have been in charge of category development in a food company. You have in-depth knowledge of the entire value chain and/or experience from companies with own production. Finally, you have a commercial education at master degree level and a strong proficiency of the Danish and English languages.

To be successful in the position, you need to have solid experience turning market insights into strategic and tactical recommendations. By nature, you are structured and holistic when leading commercial projects to performance. You possess strong business acumen and you are recognized as a savvy BtB sales and marketing profile with a desire to make a difference.

We are looking for a teamplayer, who identifies with the Lantmännen Unibake corporate values of Openness, Holistic Mindset and Drive, and a person who will contribute to making the entire Marketing & Innovation team successful. Using your stakeholder management skills, you engage colleagues across the organization and your dedication and passion for your category enables you to reach your goals of creating value-adding activities.


Grow your career with Lantmännen Unibake

With the wheat bread category, we hold thousands of years of baking tradition in our hands, and this legacy is to be tranferred into an exciting future of product development. It makes the Commercial Category Manager position a truly exciting opportunity. Lantmännen Unibake Denmark Frozen employs a total of 430 people in Horsens, Holstebro and Hasselager. We are part of Unibake International with headquarter in Copenhagen and our sister companies are deployed in 21 markets. There is plenty of opportunity to pursue an international career and based on your drive and ambition, we are ready to guide you to success. We are looking forward to receiving your application as soon as possible, and we will close the recruitment process when our new colleague has been identified.
If you have any questions regarding the vacancy, you are very welcome to contact Marketing & Innovation Director Mikkel Andersen, phone number 2368 5441.

Lantmännen is an agricultural cooperative and Northern Europe’s leader in agriculture, machinery, bioenergy and food products. Owned by 25,000 Swedish farmers, we have 10,000 employees and an annual turnover of SEK 45 billion (approximately EUR 4.5 billion). With research and operations throughout the value chain, we take responsibility from field to fork.

Lantmännen Unibake is a leading global bakery company within the Lantmännen Group. With expertise in bakery products for food service and retail, serving consumers around the clock and across the world every day. The aim is to make bread and pastry a profitable business for customers through tasty, high-quality products and innovative solutions and based on a sustainable mind-set and excellent food safety standards. Headquartered in Copenhagen, Denmark, Lantmännen Unibake operates 36 modern bakeries around the world and has sales in more than 60 countries. The brand portfolio comprises a range of well-established B2B and BtC brands e.g. Schulstad Bakery Solutions, Schulstad, Bonjour, Vaasan, Pastridor and Hatting. Lantmännen Unibake has a turnover of EUR 1.1 billion and employs more than 6,000 people in 21 countries.
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