Lantmännen Doggy is the Swedish market leader in cat and dog food. Customers are specialized retail and retail.

Well-known brands are Mjau, Doggy, Robur, Bozita, Revelj, Katty and Majsan.

When developing new products, a customer with six legs has to be satisfied: four legs represent the dog or cat, and two legs represent the pet owner.

At Kennel Affection and the cat farm Tassalyckan there are animal panels which test taste and function.